Use Code "LAUNCH" for 15% off all Mitzy Merch!

Hey there! Amy Jo here...

Real quick, I want to give you a heads up on what you'll find here. My mission is to help inspire women and girls to OWN their uniqueness and create a life they LOVE, on their own terms. With the help of some amazing artists and designers, we've created products we feel will bring some magic into your life!

And, if you're a creative spirit like me and you'd love to learn how to create digital products that YOU can sell to help inspire others and spread your own magic, we have resources to help you get started. Check out all that we offer below, and welcome to Her Own Magic.

Beautiful Products

We hope our products inspire you to live your life OUT LOUD, show up as you are, and embrace your awesomeness! Shop through products with designs from artists around the world!

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Courses & Resources

Want to learn how to create & sell your own digital products like courses, membership sites, digital downloads and more? Check out our free and paid resources here!

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Listen to the Podcast

Hear from women around the world about how they're creating their own magic and impacting thousands, while building a life they love!

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NEW RELEASE: "The Magical Mind of Mitzy" available now!

By: Amy Jo

Illustrated by: Olivier Chen

The world needs YOUR gifts and for you to dream BIG!

Mitzy is an outside-of-the-box thinker who's always dreaming up something new!

She invents new gadgets, sketches her awesome ideas and builds things no one has seen before! Follow along through her big ideas and get inspired to create your own!

This book will encourage YOU (and all of the big dreamers in your life!) to grab your sketchbook and always be creating!

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So often my dreamer daughter is told to focus, pay attention, or to stop daydreaming while she's at school or suppose to be doing something else. I tell her all the time that her mind is amazing and dreams are good but watching her be validated by this books amazing message was such an awesome feeling. "This is me!!" She exclaimed and just lit up. She's 10, she describes herself as a future famous author. I'm glad I have the print version in the mail. Love it!!!

Liz

This book is perfect for all ages 0 and up! It is perfect for all the dreamers, movers, shakers, and any child ready to move mountains. The rhyming and rhythm of the book is incredible. My children have both requested this book be in our regular rotation. Highly highly recommend!

Brenna

It’s about time someone wrote a book to tell kids it’s okay - even great! - to think differently. We are getting more support on acceptance for looking different, but this one addresses an even deeper concept. After years and years of trying to make children fit a cookie cutter mold, it is SO refreshing to see support for the creative side. I applaud both the author and the illustrator for this beautiful and inspiring book. I may have left my childhood days behind, but I think I want to be Mitzy when I grow up. If you’ll excuse me, I suddenly feel like drawing!

Katy

What a great book! I love the empowering message of dreaming. EVERYTHING starts with a dream. Too often as adults, we lose sight of imagination and dreaming and get lost in the execution of others' dreams. This brought me back to being a child, creating and dreaming with a limitless imagination! Loved this and can't wait to share it will all the littles in my life!

Leyah

I love this book! It inspires the creative, the inventor, the outside of the box thinker, our gifted (which can be all of us!) to keep dreaming big. It inspires our kids to be themselves, unafraid of walking outside of the norm, celebrating our differences and recognizing our similarities in that all CAN create and be the difference!

Leann

This is the cutest rhyming book ever. Very well written and inspiring with beautiful, fun illustrations. I feel like the girl in this book was me as a kid and I want my child to do the same. HIGHLY recommend!

Ashley

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