If you’re considering creating and launching an online business, read this FIRST!
One of my FAVORITE things to teach is my Rainbow Method.
In my Rainbow Method, I teach you how to LAUNCH a course or membership site without ever having to touch a piece of tech until you actually have students enrolled. That’s right folks, you get PAID to create your digital product.
No more wasting time creating a product you don’t know FOR SURE will sell.
I created this method because I saw SO many course creators getting overwhelmed and QUITTING because either NO ONE enrolled in a course they spent months building, or because they didn’t know how to handle the tech pieces, so they kept putting it on the back burner.
I don’t want that to happen to you!
So I created the Rainbow Method which takes you from idea to launch in the simplest way. No overwhelm. You can even be paid to create your own course – how cool is that?!
So, one of the big pieces of this method is having an audience before you launch.
Here are a few tips to help you do that!
1. Set your launch date and work backwards
This sounds simple, but so many people don’t do it. Set the date so you know EXACTLY what needs to get done prior to launch time. That means you’ll be able to pre-plan your content leading up to your launch so you can start prepping your audience and building buzz.
2. Create a buzz around your launch few weeks before you launch
Speaking of buzz, ALL of your content the weeks leading up to your launch should be around your launch topic & showing off your brains. That means your social media, blogs, podcasts, etc ALL are gearing up for launch time too. Can you plan to be a guest on someone’s podcast during these weeks who has your ideal audience? Can you do guest blogging? Think of ways outside the blog to help you expand your reach in these pre-launch weeks!
3. Make use of evergreen content
Repurpose older content that’s relevant to your launch! You don’t have to re-create the wheel. Make it easy on yourself!
4. Create a Facebook group where you can interact with your audience and create a buzz for your launch
Facebook groups (PS are you in mine?!) are amazing at helping you build rapport for your audience and showing off your skill sets. Consider creating one prior to your launch and even running a free challenge to help build your group!
5. Doing joint ventures with others in your niche
Partner up! Find someone in your niche that you can team up with and support each other during your launches. You share their offer and they share yours!
6. Have affiliates
If you have offers for sale currently, I HIGHLY ENCOURAGE you to set up an affiliate program where your students can share special links and receive commission from you for what they sell. I personally have an affiliate program set up inside my MemberVault where all of my students can receive 50% commission for the products they sell. PS – you can become one of my amazing affiliates by setting up your free account here and clicking on your affiliate dashboard 🙂
Yep, we pay out 50% commissions. Most affiliate programs pay out 10%-30%. Some even less. Not me. I really appreciate the additional affiliate marketing my students do, and they should be paid well for it! That’s my opinion anyway. You can set your own rates on whichever platform you choose.
There are so many ways to build your audience. Check out my ‘70 Ways to Grow Your Email List & Boost Your Audience‘ bundle to help give you ideas to expand your reach!
What are your favorite ways to grow your audience prior to a launch? Drop them in the comments!
* this post contains affiliate links. if you choose to purchase through our link, this will in no way affect your purchase price.