This one’s for allll my artist followers ready to expand their audience QUICKLY!
Yesterday, I was moderating a clubhouse room and a woman joined us who was an artist. She was looking for ideas on how to market her paintings on Instagram and how to get people to take action on her post.
She wasn’t sure what her “call to action” should be, so we started brainstorming!
The first question I asked her was, “What is the action you want your audience to take?” Some examples of a call to action are to: join your Facebook group; join your email list; download a freebie; book a call, etc.
In this woman’s case, she was wanting people to go to her website and purchase one of her art prints.
So, I’m going to walk you through a few ideas that I had for her in order to grow her audience, grow her email list and start consistently getting buyers.
One thing we need to understand about the art community is that it is, of course, very visual.
Everyone is interested in the art community, whether it be artists or others who just like to watch the artist as they are creating. People are super curious about the process of creating art. They want to know how you create your paintings, they want to see your process, they want to watch you in action…..it’s almost like they’re mesmerized by it.
You are the business owner. Your job is to peak people’s interest and bring them closer into your world by getting them either on your email list or ultimately buying from you.
You want to build that trust factor, and the easiest way to do that is to build people’s curiosity and invite them closer to you.
I asked the woman to describe her ideal audience. The whole idea behind her business was Art Therapy and how you can use art as a therapeutic technique to help yourself through hard times like anxiety and stress by using the power of art.
#1. My first suggestion for her was to start a private Facebook group, and her “call to action” would be for those in the group to share the following: their journey through art; their creative process; their art as they were creating it; and how their art is helping them.
#2. My second suggestion for her came to me after I looked at her website. All of her art pieces had a meaning and a small story about them, including why she created them. I could see they were emotion-driven and had strong feelings behind them. And I realized there is an easy way for her make videos demonstrating her process and artwork.
If you are on TikTok, or you follow anyone in the artist community on TikTok, you know how quickly someone can go viral on that app when people are interested in what you are doing or are interested in the process behind what you are creating, They share it, they comment on it, and it can really take off fast. I’ve never seen a social media platform that can launch someone’s business as quickly as TikTok.
TIP: She could create a video on TikTok either showing how she created one of her paintings or just showing the end result of that painting. It could be very impactful! Showing the process mixed with a VOICEOVER mixed with adding a trending song on LOW VOLUME seems to blow up accounts fairly quickly.
The first step for anyone thinking about growing their audience or going viral on any platform, is to make sure you are giving your audience something to do.
Whether that means purchasing from you, joining your Facebook group or joining your email list, you never want to publish a video that doesn’t have some type of “call to action”.
IMPORTANT: It seems the “sweet spot” on TikTok, especially for the artist community, is to offer a video showing what you are creating, adding a voice-over, and then adding trending music. But make sure the music is at a lower volume, so it doesn’t overpower your voice-over. Doing these things, along with hashtags, should get you some good traction fairly quickly. And of course, as with any social media platform, the more consistent you are with your videos, the more the algorithm loves you.
So, my recommendations for this scenario are:
- Take a day and record 7 different videos; save them to draft so they are ready to publish.
- Publish one each day for the next week.
- After that week, go back and analyze the data.
- What types of videos performed the best?
- Which had the best engagement?
- What days and times had the most views and best engagement?
And so on.
Once you master TikTok, you can join the TikTok Creator Fund and end up getting paid for the content that you create…..so it’s a win-win all around, if you’re interested in going that route.
What are your thoughts on TikTok? Are you on the app yet?
Comment your TikTok handle below and let me know!