Amy Jo is an international children's book author and digital product designer. In 2010, she received the POP Scholarship Award from the National Association of Women Business Owners and has been corporately recognized for record-breaking sales.

In 2015, she started her own company helping female entrepreneurs with their marketing strategies and blog development. 3 years later, she rebranded that company into Her Own Magic, focusing on encouraging women and girls to create their most magical life by showing them how to create and sell their own digital products for additional income to fuel their best life.

Her Own Magic has since grown into a physical AND digital product brand with the release of 'The Magical Mind of Mitzy', which is now available at Barnes & Noble, Target, Amazon and over 40,000 stores worldwide.