How to Sell Your Online Course Before You Build It: Learn My Rainbow Method

Have a brilliant online course idea but not sure if it’ll sell?

What if you could sell your course before you build it? That’s exactly what the Rainbow Method helps you do — guiding you step-by-step from idea to income, while validating your concept along the way.

Why Sell Your Course Before You Build It?

Creating an online course is a labor of love, but pouring your heart (and time) into building something without knowing if your audience wants it can be risky. Pre-selling your course helps you:

• Validate your idea before investing time and energy.

• Build anticipation and buzz.

• Generate income upfront to fund its creation.

• Get valuable feedback to shape the course into exactly what your audience needs.

Ready to dive in? Let me introduce you to the Rainbow Method — a framework to help you turn your idea into a profitable digital product.

The Rainbow Method: Step-by-Step

R - Research: Understand Your Audience

Start with research to uncover what your audience really wants. Dive into Facebook groups, online forums, and social media platforms. What questions are people asking? What problems are they trying to solve? Tools like AnswerThePublic, Google Trends, and surveys can also reveal hot topics. The better you understand your audience, the easier it is to create a course they can’t wait to buy.

A - Ask: Start the Conversation

Once you’ve gathered insights, start asking your audience directly. Post in groups, send emails, or run polls to gauge interest in your course idea. This isn’t just about validation — it’s about building relationships and creating anticipation.

I - Irresistible Offer: Craft the Perfect Pitch

Now that you know what your audience wants, it’s time to create an irresistible offer. Outline the course structure, key lessons, and any bonuses. Focus on the transformation your course promises — what will they gain by taking it? Make sure the value is crystal clear.

N - Networking: Build Community

Selling doesn’t have to feel salesy. Think of it as networking. Share your idea with your existing community and connect with people who would benefit from your course. Whether it’s through social media, emails, or live videos, building a community around your idea is key to a successful launch.

B - Beta Program: Validate Before You Build

Before building the full course, run a beta program. Invite a small group to join at a discounted rate in exchange for feedback. Not only will this give you testimonials, but you’ll also get insights into what works and what needs improvement.

O - Offer Building: Create Your Course

With feedback in hand and excitement building, now is the time to bring your course to life. Choose a user-friendly platform like Teachable, Thinkific, or Kajabi, and start creating your lessons. Keep things simple — you don’t need a Hollywood-level production. Focus on delivering value.

W - Webinar or Whatever Works: Launch and Sell

It’s launch time! Host a webinar, do a live Q&A, or even send a series of emails to introduce your course to the world. Share success stories from your beta group, highlight the transformation your course offers, and invite your audience to join.

The Magic of Pre-Selling

By following the Rainbow Method, you not only validate your course idea but also build a community of eager buyers before you create anything. It takes the guesswork out of launching and ensures that your course meets real needs.

Ready to sell your course before you build it? The Rainbow Method makes it possible, step-by-step. Whether you’re launching your first digital product or adding another stream of income, this method is your ticket to creating something your audience loves.

Want more strategies to create and sell digital products with a tiny audience? Join my Digital Product Bootcamp to learn everything you need to know, from validating your idea to making sales — even without a big social media following.

Happy creating! 🌈

p.s. take a listen to the full podcast episode below!