What is Passive Income and How to Get Started Creating Passive Income Online

In 2016, I experienced a moment that changed everything. I woke up to a PayPal notification — someone had purchased my first digital product, a workbook, while I was asleep.

That was my first taste of passive income, and let me tell you… I was hooked.

At the time, I was used to desk jobs and one-on-one client work that kept me glued to my computer all day. The idea that I could create something once and have it sell on its own felt almost magical. But let’s be real — the journey from idea to passive income wasn’t as smooth as I’d hoped.

Creating the workbook was the easy part. Setting up the systems to sell it? That took a minute! I had to figure out payment gateways, delivery automation, and all the tech that makes passive income truly passive. There were plenty of late-night Google searches and YouTube rabbit holes, but eventually, I got it all up and running.

One thing I quickly learned: "passive income" doesn’t mean zero effort. It requires upfront work — time, money, or both — to set the stage. Creating the product was just the beginning. Driving traffic, marketing, and refining the sales process were crucial steps toward building a system that could run without me.

Another big lesson? A great product alone won’t guarantee sales. You need to attract the right audience and guide them to your offer with a solid marketing strategy. That means consistently showing up, educating your audience, and making it crystal clear how your product solves their problem.

If your passive income stream isn’t flowing the way you’d hoped, it might be time for a marketing audit. Ask yourself:

• Clarity of Offer: Is your product’s value clear and compelling?

• Ease of Purchase: Is the buying process simple and smooth?

• Target Audience: Are you reaching the right people?

• Consistent Content: Are you regularly creating content that engages and educates?

The truth is, you can create passive income — but it takes intention and setup. Once those systems are in place, the magic starts to happen. If you haven't joined Bootcamp yet, I show you how to create and launch your first or next digital product. Check it out here!

Want the full story and all my best tips? Listen to the full episode below!

Here’s to building a business that works for you — even while you sleep.